410-101題庫上線 & Facebook Certified Media Buying Professional在線題庫 - Royalholidayclubbed

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Royalholidayclubbed的資深專家團隊研究出了針對Facebook 410-101題庫上線考試的培訓教材。通過Royalholidayclubbed提供的教材培訓和學習，通過Facebook 410-101題庫上線認證考試將會很簡單。Royalholidayclubbed能100%保證你首次參加Facebook 410-101題庫上線認證考試就可以成功通過。所有的IT專業人士熟悉的Facebook的410-101題庫上線考試認證，夢想有有那頂最苛刻的認證，你可以得到你想要的職業生涯，你的夢想。通過Royalholidayclubbed Facebook的410-101題庫上線考試培訓資料，你就可以得到你想要得的。根據過去的考試題和答案的研究，Royalholidayclubbed提供的Facebook 410-101題庫上線練習題和真實的考試試題有緊密的相似性。

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眾所周知，410-101題庫上線認證在IT認證中有很大的影響力，近年來，該認證已經成為許多成功IT公司的“進門”標準。想快速通過認證考試，可以選擇我們的Facebook 410-101題庫上線考古題。選擇我們Royalholidayclubbed網站，您不僅可以通過熱門的410-101題庫上線考試，而且還可以享受我們提供的一年免費更新服務。擁有Facebook 410-101題庫上線認證可以幫助在IT領域找工作的人獲得更好的就業機會，也將會為成功的IT事業做好鋪墊。

現在很多IT專業人士都一致認為Facebook 410-101題庫上線認證考試的證書就是登上IT行業頂峰的第一塊墊腳石。因此Facebook 410-101題庫上線認證考試是一個很多IT專業人士關注的考試。

410-101 PDF DEMO:

QUESTION NO: 1
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

QUESTION NO: 2
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.

QUESTION NO: 3
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D

QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.

QUESTION NO: 5
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D

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Updated: May 28, 2022

by RHC.

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