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410-101考試題庫 - 410-101考試證照綜述，Facebook Certified Media Buying Professional - Royalholidayclubbed
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410-101 PDF DEMO:
QUESTION NO: 1
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
QUESTION NO: 2
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
QUESTION NO: 3
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D
QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.
QUESTION NO: 5
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D
Microsoft SC-400 - 通過這些使用過產品的人的回饋，證明我們的Royalholidayclubbed的產品是值得信賴的。 親愛的廣大考生，你有沒有想過參與任何Facebook的Linux Foundation CKA考試的培訓課程嗎？其實你可以採取措施一次通過認證，Royalholidayclubbed Facebook的Linux Foundation CKA考試題培訓資料是個不錯的選擇，本站虛擬的網路集訓和使用課程包涵大量你們需要的考題集，完全可以讓你們順利通過認證。 如果你選擇了Royalholidayclubbed，Royalholidayclubbed可以確保你100%通過Facebook Huawei H20-695_V2.0 認證考試，如果考試失敗，Royalholidayclubbed將全額退款給你。 Huawei H20-693_V2.0 - 我們Royalholidayclubbed網站的培訓資料是沒有網站可以與之比較的。 SAP C_THR97_2411 - 不同的方式是可以達到相同的目的的，就看你選擇什麼樣的方式，走什麼樣的路。
Updated: May 28, 2022
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