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410-101考試內容 - 410-101題庫更新資訊，Facebook Certified Media Buying Professional - Royalholidayclubbed
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410-101 PDF DEMO:
QUESTION NO: 1
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
A. You should run an accelerated delivery.
B. You should run a standard delivery.
C. You should set up a minimum bidding price.
D. You should set up a maximum bidding price.
Answer: A D
Explanation
Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.
QUESTION NO: 2
Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click- through rate) x (estimated conversion rate)* x 1,000
2. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
A. It enables you how well your ads works with real people
B. It provides global cross-environment coverage.
C. It provides a holistic marketing and measurement at scale
D. It allows me to measure only Instagram attribution
Answer: A B C
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re- authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.
3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
A. Whether you use Facebook Manager or the Fan Page to run ads.
B. Facebook Auction.
C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
D. Pacing system you set up.
Answer: B C D
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience
Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.
QUESTION NO: 3
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D
QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.
QUESTION NO: 5
Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
我們還會不定期的更新所有考試的考古題，想獲得最新的SAP C-TS422-2023考古題就在我們的網站，確保你成功通過SAP C-TS422-2023考試，實現夢想！ 你可以先在網上免費下載Royalholidayclubbed提供的關於Facebook CIPS L4M1 認證考試的部分考試練習題和答案，作為嘗試來檢驗我們的品質。 也因此Microsoft SC-300認證考試變得越來越火熱，參加Microsoft SC-300考試的人也越來越多，但是Microsoft SC-300認證考試的通過率並不是很高。 Royalholidayclubbed為Facebook Cisco 200-301 認證考試準備的培訓包括Facebook Cisco 200-301認證考試的模擬測試題和當前考試題。 Royalholidayclubbed為你提供的測試資料不僅能幫你通過Facebook ISTQB CT-PT認證考試和鞏固你的專業知識，而且還能給你你提供一年的免費更新服務。
Updated: May 28, 2022
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