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410-101 PDF DEMO:QUESTION NO: 1 What tools can you use to determine if Facebook Pixel is detecting your event conversions? (Select all that apply) Choose ALL answers that apply. A. Facebook pixel helper B. Facebook Custom Audiences C. Business Manager' Pixel Data Source D. Facebook Analytics Tools Answer: A C D
QUESTION NO: 2 Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base. The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns. You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts. Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option. Choose ALL answers that apply. A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget. B. Branding campaigns usually perform better when optimized through CPM than CPA. C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted. D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts. Answer: A B C D Explanation Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns. However, when it comes to costs, the results are quite different. Just look at the table below: Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically. Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns .
QUESTION NO: 3 What are some of the benefits of using "Reach and Frequency" buying option on Facebook? Select all that apply. Choose ALL answers that apply. A. Predictability and control over frequency. B. Predictability and control over reach and CPM. C. Include Instagram as placement. D. Define how much you want to spend each day. E. Launch marketing campaigns to customer databases. Answer: A B C D Explanation Reach and frequency buying can give you more predictability and control over the following: * Reach and CPM * Frequency * Spend per day * Placement distribution (e.g., Instagram vs. Facebook) Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
QUESTION NO: 4 You have been running a campaign for a week with the following results: You would like to optimize your campaign for maximizing ROAS. Which campaign has the highest and which has the lowest ROAS? (Select two that apply) Choose ALL answers that apply. A. Campaign #1 has the highest ROAS of 63.20 B. Campaign #2 has the lowest ROAS of 1.87 C. Campaign #3 has the lowest ROAS of 1.87 D. Campaign #2 has the lowest ROAS of 1.72 E. Campaign #3 has the lowest ROAS of 9.95 F. Campaign #3 has the highest ROAS of 63.20 Answer: A D
QUESTION NO: 5 Your client needs to get rid of inventory and wants to run a flash sale of several products. What are some recommendations you would suggest when setting up the bidding for the offers? Select all that apply. Choose ALL answers that apply. A. You should run an accelerated delivery. B. You should run a standard delivery. C. You should set up a minimum bidding price. D. You should set up a maximum bidding price. Answer: A D Explanation Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend. You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery. Keep in mind that accelerated delivery will spend your budget as quickly as possible.
在短短幾年中,Facebook的Microsoft AZ-120考試認證在日常生活中給人們造成了影響,但未來的關鍵問題是如何更有效的第一次通過Facebook的Microsoft AZ-120考試認證?回答這個問題就是利用Royalholidayclubbed Facebook的Microsoft AZ-120考試培訓資料,有了它便實現了你的第一次通過考試認證,你還在等什麼,去獲得Royalholidayclubbed Facebook的Microsoft AZ-120考試培訓資料,有了它將得到更多你想要的東西。 我們的專家為你即將到來的考試提供學習資源,不僅僅在于學習, 更在于如何通過ACAMS CAMS-CN考試。 Royalholidayclubbed Facebook的SAP C_THR97_2411考試培訓資料就是這樣成功的培訓資料,舍它其誰? 有了Facebook Apple DEP-2025認證考試的證書就相當於人生有了個新的里程牌,工作將會有很大的提升,相信作為IT行業人士的每個人都很想擁有吧。 HashiCorp Terraform-Associate-003 - Royalholidayclubbed之所以能幫助每個IT人士,是因為它能證明它的能力。
Updated: May 28, 2022
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